Apple Is Turning Hardware Into a Subscription Business

Apple is preparing a new leasing program that could change how customers buy iPhone, Mac, iPad and Apple Watch. Apple is preparing a new device leasing program called Apple Upgrade, allowing customers to pay monthly for iPhone, iPad, Mac and Apple Watch devices instead of paying the full price upfront. The program is expected to…

The story of a Swift Student Challenge Distinguished Winner

Today, we are excited to share the story of Xingyu Lu (陆星宇), an Apple developer and a Swift Student Challenge Distinguished Winner. Xingyu’s journey began with a simple question that came to him during a class: Why can’t Apple Pencil be used for gaming? What started as a moment of curiosity turned into a deep exploration of human–computer…